How this cold-traffic Facebook campaign pocketed $7.06 for every $1 spent by targeting secret interests.

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Struggling to get your Facebook ads running profitably?

My weird discovery will surprise you.

For the past few years I've used Facebook ads to promote a wide variety of things. From t-shirts to affiliate offers to now mainly my own digital products.

Facebook ads are still my most profitable paid traffic source, but back in the days it used to be a lot easier than it is now.

There was always competition, but not like today.

What happens when 10+ million advertisers compete with you for the same audiences?

It drives up your ad costs, devours your ROAS and makes it increasingly difficult to run profitable Facebook ad campaigns.

Increasing ad costs are a direct consequence of the ever growing number of Facebook advertisers.

More than 10 million according to a recent count.

The competition amongst advertisers drives up the bids for ad impressions in Facebook's ad auction.

Exactly how they like it.

More reach + more competition equals more profits.

For Facebook that is.

In the beginning it was not that bad but over time my ads became more and more expensive.

To the point where I was forced to turn off campaigns because they were only costing me money.

I had to find a solution first, instead of throwing more money into a leaking bucket.

So I started digging.

Guess what I found?

Facebook buries interests. There are actually thousands you could be using.

These hidden interests are more targeted and the audience contains fewer people whom Facebook incorrectly sees as interested.

Here's what I did:

I removed the "public" interests from my targeting and added these hidden ones.

Then I also layered these to force Facebook to show my ads just to the people in my target audience that shared more than one hidden interest.

Finally I excluded all my website visitors to make sure the campaign would reach 100% cold traffic.

The competition amongst advertisers

By using these hidden interests, my campaign reached a 706% return on ad spend.

Meaning, I made $7.06 for every $1 spent. To cold traffic.

Even after scaling the volume, the campaign still banked $4.80 using this hidden interest technique

That's when I realized that the key to turning Facebook ads into profits, is targeting untapped audiences.

When you target interests with low competition (because hardly anyone knows they exist), you drastically slash your costs and improve your ROAS.

The competition amongst advertisers drives up the bids for ad impressions in Facebook's ad auction.

And use the extra profits to buy more ads!

So how do you unearth the 1000's of hidden interests that Facebook is trying to bury?

Meaning, I made $7.06 for every $1 spent. To cold traffic.

Everyone knows Facebook Ads Manager. Us marketing folks use it to create our ads and setup targeting.

But there's another entrance to Facebook's targeting options.

This one is much less known.

Facebook's Marketing API, created for software developers.

INTRODUCING

InterestExplorer

Uncover 1000's of hidden interests you can use to run more profitable Facebook ad campaigns.

This easy-to-use software lets advertisers like you search 1000's of hidden interests via Facebook's API - in seconds!

So you can:

  • Our repeatable 3-phase process to launch profitable Facebook campaigns, even if you struggled before.
  • The "but nobody else" criterion to pick interests that define your perfect audience and isolate everyone else.
  • How to create an interest profile that beats the performance of single interests every time.

 Let me give you a quick comparison:

My target audience is extremely niche and using Facebook's limited suggestions just wasn't cutting it. The amount of hidden interests I found through InterestExplorer were in the hundreds. I layered these and the results have been outstanding!

Mosche

Digital Marketer

My target audience is extremely niche and using Facebook's limited suggestions just wasn't cutting it. The amount of hidden interests I found through InterestExplorer were in the hundreds. I layered these and the results have been outstanding!

Mosche

Digital Marketer

 This tool is perfect for:

ecommerce Sellers

Impress your clients by getting them better results faster. This tool will give you diverse ideas on how to target any market and it will pay for itself multiple times over.

ecommerce Sellers

Whether you're dropshipping, selling print-on-demand or building your own brand, this software will lower your ad costs and increase your profit margins.

ecommerce Sellers

You need to be smart when you don't have the ad budget of the big brands you're up against. This software will get you hidden low-competition interests to target.

ecommerce Sellers

More precise targeting will result in lower CPM's and CPC's. Spending less on ads means you can scale your offer faster and earn more commissions than ever.

Find 1000's of hidden Facebook interests that let you out-advertise your biggest competitors.

Here's how it works :

Find hidden interests in any niche

Use the search bar to explore a broad topic. Within seconds you'll be browsing a list of all hidden interests.

  • Search interests in 43 different languages
  • Search interests in 43 different languages
  • Search interests in 43 different languages

Find hidden interests in any niche

Use the search bar to explore a broad topic. Within seconds you'll be browsing a list of all hidden interests.

  • Search interests in 43 different languages
  • Search interests in 43 different languages
  • Search interests in 43 different languages

Find hidden interests in any niche

Use the search bar to explore a broad topic. Within seconds you'll be browsing a list of all hidden interests.

  • Search interests in 43 different languages
  • Search interests in 43 different languages
  • Search interests in 43 different languages

Find hidden interests in any niche

Use the search bar to explore a broad topic. Within seconds you'll be browsing a list of all hidden interests.

  • Search interests in 43 different languages
  • Search interests in 43 different languages
  • Search interests in 43 different languages

Find hidden interests in any niche

Use the search bar to explore a broad topic. Within seconds you'll be browsing a list of all hidden interests.

  • Search interests in 43 different languages
  • Search interests in 43 different languages
  • Search interests in 43 different languages

InterestExplorer is 100% safe to use

You'll never compromise your Facebook ad account.

Approved by Facebook

Our software was approved to use Facebook's API, so it's 100% compliant with their policies.

Approved by Facebook

Our software was approved to use Facebook's API, so it's 100% compliant with their policies.

Approved by Facebook

Our software was approved to use Facebook's API, so it's 100% compliant with their policies.

Thanks to privacy initiatives (like iOS updates), interest targeting is now your best bet.

Future-proof your targeting by relying less on the algorithm.

For years, marketers have increased their reliance on Facebook's algorithm by leveraging lookalike audiences.

Or even giving Facebook full control by using broad targeting.

But any algorithm is only as good as the data it is fed.

Recently privacy initiatives, such as ITP and the iOS updates, have had a major impact on Facebook's ability to collect cookie data on websites outside of their ownership.

And as a result, using targeting options that require this data now leads to higher costs that eat away your profits.

The good news is :

Interest targeting is unaffected by all of this.

Because Facebook largely infers interests from user behavior within their own platform, such as: profile information, page likes, groups and the content users engage with.

Interest-based targeting is what once attracted millions of advertisers to Facebook.

And where they're now fleeing back to, to get the lowest costs and highest returns.

My target audience is extremely niche and using Facebook's limited suggestions just wasn't cutting it. The amount of hidden interests I found through InterestExplorer were in the hundreds. I layered these and the results have been outstanding!

Mosche

Digital Marketer

BONUS TRAINING

How to find the most profitable Facebook interests for any offer (even in niche markets).

Get access to our "Interest Targeting Intensive" masterclass, that teaches how to best target your ideal customer persona.

In this training you will discover:

  • Our repeatable 3-phase process to launch profitable Facebook campaigns, even if you struggled before.
  • The "but nobody else" criterion to pick interests that define your perfect audience and isolate everyone else.
  • How to create an interest profile that beats the performance of single interests every time.
  • The 10/10K rule I live by when budgetting ads.
  • The 10/10K rule I live by when budgetting ads.
  • The #1 targeting trap Facebook lures advertisers into. 

It doesn't matter if you are brand new to Facebook ads or a seasoned ads veteran, you wouldn't want to skip this.

By the end of the masterclass, you'll know exactly how-to use interest targeting to build money-making ad campaigns.


My target audience is extremely niche and using Facebook's limited suggestions just wasn't cutting it. The amount of hidden interests I found through InterestExplorer were in the hundreds. I layered these and the results have been outstanding!

Mosche

Digital Marketer

My target audience is extremely niche and using Facebook's limited suggestions just wasn't cutting it. The amount of hidden interests I found through InterestExplorer were in the hundreds. I layered these and the results have been outstanding!

Mosche

Digital Marketer

Let InterestExplorer help you run more profitable campaigns for 30 days risk-free.

Your purchase is protected by a "no nonsense" guarantee.

If you decide to get InterestExplorer today you'll have 30 days to put it to use and improve the performance of your ads.

In the unlikely event it doesn't meet your expectations, we'll just refund your full purchase amount - no questions asked.

It's as simple and straight-forward as that.

And, even better, you can still keep access to the training.

So, InterestExplorer either proves its value to you by showing hidden (low competition) interests that boost your results...

Or it costs you nothing.

With a lifetime license, InterestExplorer pays for itself multiple times over.

Because hidden interests will get you cheaper clicks and higher profits.

Standard

  • Unlimited lifetime InterestExplorer account
  • One-time payment (no recurring fees ever!)
  • Interest Targeting Intensive" masterclass
  • Best-in-class customer support
  • 24/7 Customer Support

$25

ONE TIME PAYMENT (NO RECURRING FEES)

Prices exclude VAT which will be calculated at checkout.

Extended

Everything in standard , plus : 

  • Create 10 additional InterestExplorer accounts for your team, VA's or clients.

$25

ONE TIME PAYMENT (NO RECURRING FEES)

Prices exclude VAT which will be calculated at checkout.

FAQs

Yes, you get all future software updates and new features free for life.

... and answers to other questions

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Within the next 24 hours you could already start seeing lower cost per clicks on your ads.

Clone your campaign, apply hidden interests and see results fast.

Would you like to target hidden low competition interests, so you can lower your ad costs and improve your ROAS?

While at the same time cutting back the time spent on audience research?

And do you want to see results fast?

Well...

If you decide to test drive InterestExplorer, you'll have instant access to thousands of hidden Facebook interests.

Within the next 60 minutes you could be cloning one of your existing campaigns with hidden interests, so you can start seeing lower cost per clicks within a day from now.

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All results stated on our website are not typical, and do not imply you’ll duplicate them (or do anything for that matter). Any of our results or the results of our users are only estimates of what is possible. Results of our users are based on many factors including luck and effort. We have no way of knowing how well you will do, as we do not know you, your background, your business model, work ethic etc. 

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